Primary and Secondary Research- Advantages and Disadvantages

 Primary and Secondary research

 In Primary research, there is no data available for the researcher, the researcher has to fin out for themselves. This means that the researcher needs to design things such as questionnaires and surveys, then once they have collect data from respondents they can then analyse the result.
Advantages - you can research exactly what you want, how you want, and don't have to rely on other peoples work.You can interpret the results how you want, and don't need to rely on other peoples interpretations.The research will be accurate for the current time / place / situation you are studying, It is tailored exactly to your needs
Disadvantages - It can take a lot of time and cost a lot of money to conduct primary research.You might not always have the necessary things to conduct it, e.g. samples etc

Secondary research is where the researcher have the necessary data available. These data are made available through other publications or reports, like newspapers, internet search engines, websites, blogs, books and magazine. Secondary research means there is no need to start from scratch, you can use the data or information given by these sources.
Advantages- It already exists, so it saves time. It is often cheaper than doing primary research. It may allow you access to data you could not otherwise get.
Disadvantages: In some cases, it is very expensive (scanner data, e.g.) You may have less control over how the data was collected. There may be biases in the data that you don't know about. Its answers may not exactly fit your research questions. It may be obsolete data.