Media Text Terminology

Copy- copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL. Most advertisers use ad copy not only to describe the advertisement, but to also insert the keywords that the ads have been created for.

Advertorial- this is a type of advertising that is placed in a print publication. This sort of advertising appears like an editorial article.

Bleed-  Text or graphics that extends all the way to the edge of the paper it is printed on. Bleeds are used in publishing for graphical effect and for printed tabs. Most printers cannot print all the way to the edge of the paper, so the only way to produce a bleed is to print on paper larger than the final page size and then trim the paper. 

Strapline- A strapline, in advertising, is a ‘slogan’ used to identify brands (i.e Tesco’s ‘Every little helps’). This could be effective for my music magazine as it give the magazine originality meaning the customers will see it as being unique and interesting meaning they are more likley to purchase the magazine.

Tagline-  a tagline is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrasesassociated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

Pull quote- Pull quotes are short excerpts from the presented text. They are used to pull a text passage out of the reader’s flow and give it a more dominant position in the post or the article.