Thursday, 17 October 2013
Active vs Passive Audience Theory
The active audience theory argues that media audeinces do not just receive information pssvely. They are effectivley involved an often unconsciously in making sense of the message within their personal and social contexts. Decoding of a message in media may be influenced by things such as family background, beleifs, values , culture, intrestes, education and experiences.
There is not one 'reading' of a text but a multiplicity of reding. The producer or encoder of the text does not control the decoding of the text.
Readings
prefferred reading/dominant reading.
The 'intended' reading of the text.
Opporitional reading
You dislike/diagree with the preferred reading
Negotiated Reading
You dislike and like different aspects
Aberrant reading
You dont understand/misinterpret
Other theories and models are compatible with active audience theory, including the Encoding/Decoding model and the uses and gratifications theory, which states that audience are actively involved in determing what media they engage with how, in order to gratify specific needs or desires.
There is not one 'reading' of a text but a multiplicity of reding. The producer or encoder of the text does not control the decoding of the text.
Readings
prefferred reading/dominant reading.
The 'intended' reading of the text.
Opporitional reading
You dislike/diagree with the preferred reading
Negotiated Reading
You dislike and like different aspects
Aberrant reading
You dont understand/misinterpret
Other theories and models are compatible with active audience theory, including the Encoding/Decoding model and the uses and gratifications theory, which states that audience are actively involved in determing what media they engage with how, in order to gratify specific needs or desires.
Thursday, 10 October 2013
David Carson
David Carson is known as a well known for producing the unconventional magazine 'RAY GUN' with each issue of the magazine being completely different. The result of exploring different magazine typographic design resulted in chaos and not always being able to read
the front cover.
After three years David Carson left the magazine however the abstract appearance of the magazine continued.
This issue of ray gun has Liz Phair on the front however we would not of know that had the name not of been displayed on the magazine.
The fact that all we see is her legs and her hair shows originality of David Carsons ideas comprising this to any other magazine we would have a coloured picture of the artist face.
The photo being in black and white shows he wants the bright ref floating tomato to stand out against the image to catch the readers eye.
The bright yellow 'gun' in the title also follows the theme of random colours on the front cover. This draws attention to the audiences eye and the bright yellow and red contrast with the black and white image.
This cover of the magazine as you can see, has a completely different house style. Even the title of the magazine has changed from being white and yellow overlapping to big bold writing. David Carsons idea of changing the title could of been at a disadvantage here as not maintaining one specific style throughout its issue could mean the audience either loose interest or ay not be able to distinctly recognize the magazine resulting in less people buying it.
When we think of a magazine front cover we generally imagine the image to fill the whole page. Here Carsons abstract ideas are evident as we see the image only filling half of the page.
The placing of the bar-code on the magazines are different. This could be to emphasis the originality of the ray gun issues.
The typography of this magazine has stuck to a running style however with random letters being in bold. This draws the readers attention to the text and makes them want to read into it.
After three years David Carson left the magazine however the abstract appearance of the magazine continued.
This issue of ray gun has Liz Phair on the front however we would not of know that had the name not of been displayed on the magazine.
The fact that all we see is her legs and her hair shows originality of David Carsons ideas comprising this to any other magazine we would have a coloured picture of the artist face.
The photo being in black and white shows he wants the bright ref floating tomato to stand out against the image to catch the readers eye.
The bright yellow 'gun' in the title also follows the theme of random colours on the front cover. This draws attention to the audiences eye and the bright yellow and red contrast with the black and white image.
This cover of the magazine as you can see, has a completely different house style. Even the title of the magazine has changed from being white and yellow overlapping to big bold writing. David Carsons idea of changing the title could of been at a disadvantage here as not maintaining one specific style throughout its issue could mean the audience either loose interest or ay not be able to distinctly recognize the magazine resulting in less people buying it.
When we think of a magazine front cover we generally imagine the image to fill the whole page. Here Carsons abstract ideas are evident as we see the image only filling half of the page.
The placing of the bar-code on the magazines are different. This could be to emphasis the originality of the ray gun issues.
The typography of this magazine has stuck to a running style however with random letters being in bold. This draws the readers attention to the text and makes them want to read into it.
Saturday, 5 October 2013
Media Text Terminology
Copy- copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL. Most advertisers use ad copy not only to describe the advertisement, but to also insert the keywords that the ads have been created for.
Advertorial- this is a type of advertising that is placed in a print publication. This sort of advertising appears like an editorial article.
Bleed- Text or graphics that extends all the way to the edge of the paper it is printed on. Bleeds are used in publishing for graphical effect and for printed tabs. Most printers cannot print all the way to the edge of the paper, so the only way to produce a bleed is to print on paper larger than the final page size and then trim the paper.
Strapline- A strapline, in advertising, is a ‘slogan’ used to identify brands (i.e Tesco’s ‘Every little helps’). This could be effective for my music magazine as it give the magazine originality meaning the customers will see it as being unique and interesting meaning they are more likley to purchase the magazine.
Tagline- a tagline is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrasesassociated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
Pull quote- Pull quotes are short excerpts from the presented text. They are used to pull a text passage out of the reader’s flow and give it a more dominant position in the post or the article.
Advertorial- this is a type of advertising that is placed in a print publication. This sort of advertising appears like an editorial article.
Bleed- Text or graphics that extends all the way to the edge of the paper it is printed on. Bleeds are used in publishing for graphical effect and for printed tabs. Most printers cannot print all the way to the edge of the paper, so the only way to produce a bleed is to print on paper larger than the final page size and then trim the paper.
Tagline- a tagline is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrasesassociated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
Pull quote- Pull quotes are short excerpts from the presented text. They are used to pull a text passage out of the reader’s flow and give it a more dominant position in the post or the article.
TOP OF THE POPS
Top of the Pops
Top of the Pops magazine is produced by BBC magazines and is a monthly publication. originally is was based on the television programe Top of the Pops, however the magazine carried on when the show stopped airing on t.v. the magazines first publication was in 1995 and is still very know as giving the spice girl their nicknames. Top of the pops have now moved to having less music content and more content being demographically targeted to young girls.
ds
What is the typical content
Based on the longest running BBC television show of it's kind, Top of the Pops magazine provides the music chart gossip as you would expect. Aimed at younger teenage girls, there is also Fashion, boys and beauty advice all included. When you buy a copy of Top of the Pops magazine, you can also expect a free gift, poster or sticker set - which makes posting it to you a real bind, but we do it with a smile at Newsstand.
who is the typical reader
It's a great choice for any girls from 12 years old and up and if you are buying as a present - even better on a subscription where you can choose the length only here at Newsstand.
The magazines house style
In order to successfully appeal to their target audience of young girls that love pop music, we find that the colour scheme tends to be pinks, blue, purples and pastel colours connoting girlishness. Also referring to the house style the typography is sans serrif, this is used to seem modern and trendy to comply with the target audience of younger girls.
Who distributes and produces the magazine?
The BBC organisation both produce and distribute this magazine.
How are social groups represented within the magazine?
There has been controversy with the magazine sexualising young girls however i disagree. i personally think that Top of the Pops portray celebrities in a good light as the target audience of the young girls look up and idolize these celebrities.
Friday, 4 October 2013
Kerrang
Iwill investigate the two magazines, kerrang and pop of the pops, both of them having contrasting ideologys. KERRANG!
The history
The publication commenced on the 6th June 1981
It was originally a monthly magazine, then it changed to fortnightly and eventually became weekly.
During the 1980s and early 1990s the magazines included many thrash and glam metal acts on the cover but then later discarded them when grunge acts such as nirvana to rose to fame.
Content
Features and Regulars The magazine includes things that they know the readers will be interested in like gig reviews, posters and competitions. The bands they choose to feature are genres they know the audience will enjoy listening to and reading about.
Language
They’re a rock music magazine so they won’t do a feature about Abba for example. Language Choices. There is a lot of slang terms and colloquial languageused in the articles, this helps relate to the youthaudience and keeps the text light and fun to read.There are often quotes used from artists for theirfans and words like ‘raucous’ and ‘dirty’ are used toconvey the rock and roll theme of the magazine.
How are social groups represented
the mission statment of Kerrang! suggest that theywill ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang!
House style
Main Images The photos used in the magazine are carefully selected to appeal to the target audience. The images are very posed, usually with dark colours and sometimes humorous. The images appeal to the audience because they’re bands they enjoy listening to, styled to seem dangerous or comical.
Typical Reader
Wednesday, 2 October 2013
What research methods i will use
Quantitative research is when you identify patterns and trends and statistics.
Qualitative research is peoples opinion and ideas on something, for example an interview would give us the thoughts and feelings of someone's view.
For my research methods I will mainly use Secondary research. This is because research methods such as the internet and magazines and books are much easily reachable, also less time consuming than constructing a questionnaire or survey, However I will involve elements of Primary research with Texual Analysis as this de-constructing a music magazine will help me identify key aspects to focus on when producing my final music magazine cover. I will look at the quantitative side of the research as looking to patterns and identifying who reads music magazines more, or what age will also help me in producing the final product.
Qualitative research is peoples opinion and ideas on something, for example an interview would give us the thoughts and feelings of someone's view.
For my research methods I will mainly use Secondary research. This is because research methods such as the internet and magazines and books are much easily reachable, also less time consuming than constructing a questionnaire or survey, However I will involve elements of Primary research with Texual Analysis as this de-constructing a music magazine will help me identify key aspects to focus on when producing my final music magazine cover. I will look at the quantitative side of the research as looking to patterns and identifying who reads music magazines more, or what age will also help me in producing the final product.
Primary and Secondary Research- Advantages and Disadvantages
Primary and Secondary research
In Primary research, there is no data available for the researcher, the researcher has to fin out for themselves. This means that the researcher needs to design things such as questionnaires and surveys, then once they have collect data from respondents they can then analyse the result.
Advantages - you can research exactly what you want, how you want, and don't have to rely on other peoples work.You can interpret the results how you want, and don't need to rely on other peoples interpretations.The research will be accurate for the current time / place / situation you are studying, It is tailored exactly to your needs
Disadvantages - It can take a lot of time and cost a lot of money to conduct primary research.You might not always have the necessary things to conduct it, e.g. samples etc
Secondary research is where the researcher have the necessary data available. These data are made available through other publications or reports, like newspapers, internet search engines, websites, blogs, books and magazine. Secondary research means there is no need to start from scratch, you can use the data or information given by these sources.
Advantages- It already exists, so it saves time. It is often cheaper than doing primary research. It may allow you access to data you could not otherwise get.
Disadvantages: In some cases, it is very expensive (scanner data, e.g.) You may have less control over how the data was collected. There may be biases in the data that you don't know about. Its answers may not exactly fit your research questions. It may be obsolete data.
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