Evaluation part 3

What media institution might distribute your magazine and why?

I decided that Bauer is the best company to publish my magazine. When taking extensive research on publishers I found that it is one of the most well known and successful publishers in Europe. Baur sell all different kinds of magazines from different genres, this could involve music, or even home baking. When constructing my magazine I felt that the magazine Q really inspired me to add certain conventions. I then found that Bauer publish Q magazine, therefore I thought it was only right to choose this publisher. 

 

 I wanted to have an overall knowledge on all magazine publishers because I think sticking to one restricted myself. I found  IPC media, Green chilly media and volcano publishing. IPC Media is very similar to Bauer in the sense that it publishes a wide range of magazines, however not as many and widespread as bauer. The other too publishing's contrasted from IPC and Bauer as they are independent company's meaning they are not as widespread. This results in being restricted to capital therefore less likely to be able to publish magazines such as 'Q' or 'Vibe'. I didn't chose Green chilly or IPC because I thought that in order for my magazine to be successful I would need a publishing company with a lot of experience and the expenses.

My magazine is based on the genre 'indie-pop' therefore when researching about publishers I needed to ensure that the magazines within that genre are sold well. This is another reason I chose Bauer as figures prove that compared to IPC or any other publishing company's they sell the many 'acoustic' music magazines, this is a niche market that needs to be fulfilled with a highly successful magazine publisher such as Bauer.  

Also, when researching I needed to include placed that would sell my magazine, this became a difficult choice because it was either supermarkets like Tesco or Morrison's or Book stores such as WHSmiths. I thought by selling it in a high end supermarket would give my magazine more recognition as they have more customers than somewhere like WHSmiths. Initially I thought that supermarkets would sell more magazines as they have a lot more customers that for example would go food shopping then end up passing by the magazine section. However I then thought selling my magazine in a specific place made for magazines and books are obviously appealing to that certain target market. I finally decided that I would go with selling my magazine at WHSmith because although supermarkets get thriving business all year round, people are more interested in buy their weekly food than buying a magazine. Where as WHSmith, or businesses like WHSmith, gets all year round customers and people go to these stores for more niche needs such as books, stationary or magazines. Also, WHSmith sell a large range of magazines so it would be the ideal place to sell my magazine